About Lornal


Lornal is a family owned consultancy that has three main operating divisions.

Lornal Consulting works with businesses and organisations to develop their strategic planning, marketing positioning, supply chain and sales activity in new and existing markets.

Lornal Training works as a sub contractor to organisations delivering training and specialist advice across a number of business sectors including marketing, business planning, book-keeping and developing business plans. Between the three strands it is estimated that Lornal  has engaged in total with over 600 businesses.

There can often be a complex mix of parameters to be considered in entering new markets or introducing new products into existing markets. Lornal has a full understanding of the whole process from original ideas, product development, competitive analysis, pricing, route to market and required marketing support. Lornal Mapping has expertise in developing mapping processes to develop the above.

About us

Home for Lornal is now on the West Coast of Scotland near to Glasgow.

Alastair Kennedy is the founder and principal consultant. He has over 30 years experience working from Director level within a plc to founder and Director of four start-up businesses

Lornal's customers are generally small to medium size enterprises often where the founder and or family are involved in the running of the business. These businesses are dynamic & entrepreneurial  and looking for growth but often require information and support to help make key decisions to increase sales.                          

The philosophy at Lornal is to analyse, define, measure, improve and most importantly implement with measurement of results. Success has been achieved by focussing on what in the end is needed to ensure success. To be able to focus on what is the end is a key skill within the Lornal organisation and one that has been responsible for the ongoing engagement with our customers.


Key services we can help with

1.Market Research

2. Branding Advice

3. New product Design

4. Competitive Analysis

5. Pricing and Margin Analysis

6. Route to market

7. Supply Chain

8. Customer Identification

9. Customer Presentations

10. Strategic Planning

11 Review of effectiveness of activity

12 Business Mapping processes

13 Sales Planning

14 One to many training

15 Specialist one to few training

 16 Bespoke Mapping Diagrams